(03) Process

How we
launch.

A four phase rhythm that takes you from kickoff to compounding growth in under 90 days. No bloat. No mystery. No surprises.

01
Week 0

Discover

A deep dive workshop. We map your audience, funnel, brand voice and growth bottlenecks before touching anything. You leave with a clear picture of the gap between where you are and where you want to fly.

Deliverables
  • Audit document
  • Stakeholder interviews
  • Competitor teardown
  • Goals & KPIs
02
Week 1

Strategize

Channel mix, creative angles, KPIs and a 90 day roadmap with weekly checkpoints. No guesswork. Just signal. You sign off the plan before any rupee of media is spent.

Deliverables
  • 90 day roadmap
  • Creative strategy
  • Channel mix & budget
  • Tracking plan
03
Weeks 2 to 4

Build

Designers, editors, devs and media buyers run in parallel sprints. You see progress every 48 hours via Loom, Slack and Notion. We show our work, often.

Deliverables
  • Creative assets
  • Production builds
  • Campaign setup
  • QA + analytics wiring
04
Weeks 4+

Scale

Launch, learn, iterate. Daily optimisation, A/B testing and weekly creative refresh until growth compounds. You get a dashboard, weekly report and a Slack channel that's always on.

Deliverables
  • Live dashboards
  • Weekly reports
  • Continuous testing
  • Always on Slack
How we operate

Operating principles.

Async first

Loom over meetings. We default to async so you can run your business, not your agency.

48 hour cadence

Real progress every 48 hours. No waiting two weeks to see a draft.

Direct access

You're in the same Slack channel as the people building your work. No project managers playing telephone.

Numbers up front

KPIs agreed in week 1. Dashboards live by week 2. Everything is measured.

Ready when you are

Let's start the clock.

Tell us about your project. We'll send back a 90 day plan within 48 hours.