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(04) Selected Work

Recent
flights.

A snapshot of brands we've helped take off. Performance, craft, and a little bit of magic across ads, video, web, app and AI.

13 projects
Aesop
2025 / Web
Luxury DTC · Webflow Build

Aesop

Rebuilt their US DTC site in Webflow. Editorial luxury feel, sub 2 second loads and a product discovery flow that turned browsers into buyers without ever feeling pushy.

↗ 2.8x online revenue in 90 days post relaunch
Bewakoof
2025 / Ads
DTC · Meta Ads

Bewakoof

Took their Meta account from 2.1x blended ROAS to 6.8x. New creative system, catalogue overhaul, and a retargeting stack built to convert window shoppers into buyers.

↗ +224% ROAS from 2.1x to 6.8x in 75 days
Duolingo
2025 / App
Mobile App · Retention Engineering

Duolingo

Reworked the onboarding flow and streak mechanics in Flutter. Day 7 retention jumped 41% and daily active users grew 28% within 60 days of the new version shipping.

↗ 41% improvement in Day 7 retention
Urban Company
2025 / App
Mobile App · React Native

Urban Company

Rebuilt the booking flow in React Native from scratch. Cut booking completion time from 7 steps to 3 and brought the App Store rating from 3.4 to 4.1 in 75 days.

↗ 4.1 App Store rating and 38% more bookings
Notion
2025 / AI
AI Automation · Internal Ops

Notion

Built an internal AI ops stack that automated content briefs, SEO reporting and campaign recaps. The marketing team got back 22 hours a week without hiring a single person.

↗ 22 hrs per week saved across marketing team
Zepto
2025 / AI
AI Automation · Customer Ops

Zepto

Built an AI powered customer support system that resolved 73% of tickets without human intervention. Faster resolution, lower ops cost and happier customers.

↗ 73% support ticket reduction in 30 days
Rippling
2025 / AI
AI Automation · Sales Ops

Rippling

Built an AI powered outbound system that researched prospects, personalised sequences and booked meetings automatically. Sales team went from 20 to 64 qualified calls per month.

↗ 3x pipeline growth from AI outbound in 45 days
Gymshark
2024 / Video
Brand Content · Short Form Reels

Gymshark

Produced and edited a 90 day short form content campaign across Instagram and TikTok. Three content series, 24 Reels and one piece that hit 6M views on its own.

↗ 18M organic views in 90 day campaign
Lenskart
2025 / Video
Performance Creative · Reels

Lenskart

Built a full performance creative system for their Meta campaigns. UGC style Reels, hook testing framework and a repeatable brief process the team could run every single week.

↗ 4.2x ad CTR from new creatives in 45 days
Glossier
2025 / Web
DTC · Next.js Rebuild

Glossier

Rebuilt their marketing site and product pages in Next.js. Headless CMS, sub 2 second loads and a content system the marketing team can finally run themselves.

↗ 3.1x revenue per session in 90 days
boAt
2025 / Web
Ecommerce · Shopify Build

boAt

Rebuilt their Shopify storefront from scratch. Faster load times, smarter product pages and a checkout flow that stopped losing buyers at the last step.

↗ 2.4x revenue per visitor in 60 days
Warby Parker
2025 / Ads
DTC · Meta Ads

Warby Parker

Rebuilt their Meta prospecting stack. Fixed a broken purchase pixel, rebuilt audiences around LTV data and launched a weekly UGC creative system that kept winning.

↗ +318% ROAS in 45 days
Mamaearth
2025 / Ads
DTC · Google Ads

Mamaearth

Rebuilt their Google Ads account from the ground up. Killed wasted spend, relaunched Performance Max with proper feed and first party audience signals.

↗ +290% Google revenue in 90 days
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