Technical diagnosis
Review crawlability, indexation, templates and internal links. Separate site-wide defects from issues affecting a small set of pages.
Organic SEO
Custom SEO
A tailored SEO programme built around your website, search demand and the work your team can realistically deliver.
A new website, a mature catalogue and a service business do not need the same backlog. We inspect the starting point, identify the constraints and agree the pages and technical changes worth prioritising. The scope follows those findings rather than a fixed number of monthly tasks.
Build a scope from the evidence
- 01
Website
Inspect the pages and technical foundations.
- 02
Demand
Identify questions relevant to the business.
- 03
Priorities
Choose a manageable sequence of work.
- 04
Review
Compare changes with useful outcomes.
A plan specific to your website
Page opportunities
Compare existing coverage with the services, products and questions that matter. Identify useful improvements before creating more URLs.
Delivery planning
Assign owners, dependencies and review points. The roadmap should reflect development capacity and access to subject expertise.
Agree what the programme will measure
Business outcomes
Define relevant enquiries, purchases or other qualified actions. Traffic alone cannot establish whether the work attracts the right audience.
Access and ownership
Confirm access to analytics, the CMS and the people who approve content or technical changes. Keep important decisions documented.
From diagnosis to a working backlog
Inspect
Review the website and available search data.
Prioritise
Agree the first changes and their dependencies.
Review
Check implementation and revise the backlog.
Questions about custom seo
Is this a fixed SEO package?
The scope is agreed after reviewing the website and requirements. Work can focus on a defined problem or a broader ongoing programme.
Can our team implement the recommendations?
Yes. We can prepare a prioritised backlog for your team and review completed changes as part of the agreed scope.
Platform guidance
Google Search Essentials
Official guidance for making website content accessible to Google Search.
ExploreDiscuss custom seo
Tell us about your website, audience and the work you need.