Rippling
Built an AI powered outbound system that researched prospects, personalised sequences and booked meetings automatically. Sales team went from 20 to 64 qualified calls per month.
Where they were stuck.
Rippling SDRs were spending 60% of their day on manual research and personalisation. The team of 6 was sending 300 emails per week with a 1.2% reply rate. Leadership had approved headcount to double the team but first wanted to see whether automation could squeeze more from the existing team.
What we did about it.
We built a Clay powered research pipeline pulling prospect data from LinkedIn, funding news and job postings to generate a personalisation brief for every lead. That brief fed into an AI agent writing unique subject lines and first lines per email. Sequences loaded into Smartlead and a Make agent routed hot replies directly into SDR calendars without any manual touch.
What changed.
Reply rate jumped from 1.2% to 4.8% within three weeks. Qualified calls went from 20 to 64 per month without adding a single rep. Each SDR reclaimed 3 hours daily. Leadership cancelled the headcount approval and redirected budget to closing resources instead.
Numbers
that mattered.
The qualified up close.
Plotted across the engagement window. Each checkpoint represents a measurable shift in the underlying metric.
We cancelled the SDR headcount after seeing the numbers. Same team, same budget and 3x more pipeline. The AI research layer completely changed our outbound motion.
Let's build yours.
Tell us about your brand and we'll send back a 45 days plan with milestones and pricing.