Warby
Parker
Rebuilt their Meta prospecting stack. Fixed a broken purchase pixel, rebuilt audiences around LTV data and launched a weekly UGC creative system that kept winning.
Where they were stuck.
Warby Parker was spending $80K per month on Meta with prospecting ROAS stuck at 1.4x. Their pixel had two duplicate purchase events firing after a Shopify migration which meant the algorithm was optimising on wrong signals the entire time. Creative had not been refreshed in over six months and frequency was above 4 on all top audiences.
What we did about it.
We fixed the pixel by rebuilding the entire events stack through Conversions API and deduplicating all browser and server side events. Audiences were rebuilt using LTV based lookalikes seeded from their top 20% repeat purchasers. We launched a creative testing framework producing 10 UGC style ad variations per week across three angles: price accessibility, the home try on experience and optometrist level trust signals.
What changed.
By day 45 prospecting ROAS hit 5.9x and blended account ROAS reached 4.5x. Cost per new customer dropped 61% and the account scaled monthly spend from $80K to $130K with no efficiency drop. The UGC creative system became their permanent production process going forward.
Numbers
that mattered.
The roas up close.
Plotted across the engagement window. Each checkpoint represents a measurable shift in the underlying metric.
The pixel fix alone changed everything. ROAS went from 1.4x to nearly 6x in six weeks and our creative team finally has a real testing system to work from every single week.
Let's build yours.
Tell us about your brand and we'll send back a 45 days plan with milestones and pricing.